Laura Rocha: If we look around us and just stop to think for a moment, we soon realise how much our lives have changed over recent years. Our sharper focus on the image we convey and the increasing digitisation of our everyday lives are two prime examples. Today, we are almost completely dependent on digital devices. Whether we use desktop computers, laptops, tablets or smartphones, we are in constant mobile contact with our business partners, friends or family. Although modern technologies entertain us and facilitate our everyday work, it is important to know that they exert additional strain on our eyes, resulting in fatigue and other symptoms. Having to move our eyes constantly from near to far and vice-versa requires major effort from our eyes. They cannot unfortunately develop at the same pace as the digital world and cannot simply be 'updated' like a tablet computer! ZEISS, a leading company in the fields of innovation and technology, has introduced its new Progressive Portfolio in order to better meet the needs of spectacle wearers in this 'new' world and offer them comfortable, stress-free vision.
BETTER VISION: What makes ZEISS progressive lenses so special compared to other brands? What are the differences?
Laura Rocha: Differentiation is the key word here. Compared to previous ZEISS lenses and progressive lenses from other manufacturers, the design of the new ZEISS Progressive Portfolio does not only take smooth, natural vision at all distances into account. We have now sharpened our focus on the near range. This covers both the short viewing distances we need for our daily work and our smartphones and tablets and the standard reading distance. The design is optimised to ensure dynamic eye movement from near to far and back again. You can move around freely without any signs of fatigue or dizziness. This is guaranteed by our unique innovation: Digital Inside® Technology.
And: Precision Technology enables an exceptional balance between an attractive appearance and excellent optics for all prescriptions. We all care about how others see us, how we see ourselves and how well we see!
Many factors, from tiny points of detail right up complex technologies, ensure that ZEISS progressive lenses are unique. Not only because they offer the benefits already mentioned, but also because the lenses fit into any frame. As we all know, fashion trends are changing at increasing speed. The special feature of progressive lenses is that the wearer enjoys comfortable vision across all ranges of vision. However, this may change if he or she buys a new frame. Until now, opticians were faced with the challenge of finding a balance between the 'old' accustomed progressive lenses and the new lenses in the new frame in order to minimise any impairment of the wearer's visual quality and comfort.
The world innovation Adaptation Control Technology developed by us allows opticians to take the wearer's former visual habits and new prescription into account when positioning the new near zone. This prevents any impairment of near vision if the wearer's requires higher powers. The result: fast, easy adaptation!
Furthermore, FrameFit®+ Technology makes it easier to configure the vision zones of the progressive lenses for unusual frame shapes, e.g. for the aviator glasses currently in fashion. Fashionable frame shapes and progressive lenses – an irreconcilable conflict? Not any more!
BETTER VISION: How have the needs of progressive lens wearers changed?
Laura Rocha: We are demanding more and more from our lenses. Just a few years ago, we would never even have dreamed of some of the challenges we now face in our everyday lives.
We are working on the near zone to incorporate the increasingly short distances required by devices such as smartphones and tablets (around 35 cm). This means more effort for our eyes.
We all want to have clear vision at all times, also when we have to move our eyes constantly from one distance to another. This leads to eye strain.
We would like to be dynamic, and don't want our progressive lenses to be a hindrance.
We want to look good and see well, regardless of what prescription we need.
Individualisation and adaptation to the wearer's lifestyle are becoming more and more relevant. Each of us is unique, and we all have our own very personal needs.
|Optimised for the eyes||Optimised for the eyes + frame||Optimised for the eyes + frame + face||Optimised for the eyes + frame + face + main daily activities|
|Luminance Design® Technology
|Adaptation Control Technology
|Digital Inside® Technology
Tailer-made to fit all individual requirements with IndividualFit® and Luminance Design® Technology.
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