We share a connected and on-the-move lifestyle that influences our visual behaviour.
Your customers live in a fast-paced world, constantly connected to people, information and things, both on- and offline. They tend to have their eyes glued to digital devices even when they are on the move. And yet, life is about more than just screens. Constantly switching between digital devices and physical surroundings can be challenging for the eyes and may lead to uncomfortable vision or eye strain. This can make even ordinary tasks feel harder, or worse. Good, comfortable vision is crucial to take on every day, confident and aware. Your customers don’t only need clear central vision but also smooth peripheral vision. This helps them to easily switch between different distances and directions as they navigate through life.