A young man with black hair smiling reaching with his hand through screen wearing ZEISS SmartLife lenses.

ZEISS SmartLife lenses

Your go-to lens portfolio for a digitally-immersive world.

The best complete lens portfolio by ZEISS, designed for dynamic visual behaviour. SmartLife® lenses are innovative, modern products catering to the visual needs of wearers as young as 6 years and older. The latest and best ZEISS technology combined with your service and expertise will give your customers a whole new vision experience, and create loyalty.

  • Gives all-day visual comfort for dynamic visual behaviour
  • Designed for a digitally-immersive lifestyle
  • Lens designs adapt to changes in vision, as wearers age

Our complete portfolio for all age groups consists of 3 lens types.

  • View of a skate park through ZEISS SmartLife Single Vision lenses.
    ZEISS Single Vision SmartLife lenses

    Optimised single vision lenses for both far and near distances based on a three-dimensional, object-space-model. Delivers improved optical performance for your customers with larger, clear fields of view compared to ZEISS single vision spherical and aspherical lenses.

    • ZEISS Single Vision SmartLife Young lenses
    • ZEISS Single Vision SmartLife lenses
    • ZEISS Single Vision SmartLife Individual 3 lenses
  • Person looks at his watch through ZEISS SmartLife Digital lenses. In the background you see a typical airport situation with people walking on escalators and pushing their suitcases.
    ZEISS Digital SmartLife lenses

    ZEISS Digital SmartLife lenses provide an overall lower blur level compared to ZEISS Digital lenses. Lenses with low addition power are designed to allow for easy adaption for single vision or non-lens wearers. The design is geared to ZEISS Progressive SmartLife lenses for easier transition into progressive lenses at a later stage.

    • ZEISS Digital SmartLife lenses
    • ZEISS Digital SmartLife Individual 3 lenses
  • Person looking at his phone through ZEISS SmartLife Progressive lenses. In the background you can see a girl on her bike wearing a pink crash helmet.
    ZEISS Progressive SmartLife lenses

    Our multifocal lenses offer a smoother transition into the lens periphery with less blur  perceived by the customer. This enables peripheral vision in natural dynamic interaction which allows smooth vision from near to far across all viewing zones.3

    • ZEISS Progressive SmartLife Pure lenses
    • ZEISS Progressive SmartLife Plus lenses
    • ZEISS Progressive SmartLife Superb lenses
    • ZEISS Progressive SmartLife Individual 3 lenses

Why did ZEISS develop the SmartLife lens portfolio?

It's the answer to a changing lifestyle.
  • > 50%

    More than half of the world`s population now carries a portable digital device.2

  • 57%
  • 55+ years

    People aged 55+ years represent the largest current smartphone penetration growth rates.2

  • 48%

    of children under the age of 5 years are already starting to engage with smartphones.3

Young man wearing ZEISS SmartLife lenses looking at his phone while walking.
Young man wearing ZEISS SmartLife lenses looking at his phone while walking.

Your customers’ lifestyle and visual behaviour have changed.

Your customers live in a fast-paced world, constantly connected to people, information and things, both on- and offline. They tend to have their eyes glued to digital devices even when they are on the move. And yet, life is about more than just screens. Constantly switching between digital devices and physical surroundings can be challenging for the eyes and may lead to uncomfortable vision or eye strain. This can make even ordinary tasks feel harder, or worse. Good, comfortable vision is crucial to take on every day, confident and aware. Your customers don’t only need clear central vision but also smooth peripheral vision. This helps them to easily switch between different distances and directions as they navigate through life.

Our visual needs evolve as we grow older.

Anatomical and physiological changes of the eyes can lead to different visual challenges over time. No matter how young or old your customers are, they must deal with the visual strain that has become part of their modern lifestyle. In addition, their visual needs also change with age. This can be attributed to three key factors:

  • A decrease in the amplitude of accommodation.
  • A change in pupil diameters – increasing for growing children and decreasing when we age as adults.
  • Kids and teenagers differ in age-specific facial anatomy and morphology resulting in changing parameters of wear to consider in the lens design.
Two young people, a woman with long brown hair smiling and a boy with curly black hairs wearing ZEISS SmartLife glasses looking at their phones.

A superior portfolio addressing the visual needs of spectacle lens wearers today.

The new and complete SmartLife Portfolio from  ZEISS is a response to these relevant customer insights and extensive research. Whether your customers need single vision lenses, multifocal lenses or something else, our solutions will help all spectacle lens wearers to keep up with the times.

  • Easy and simple to sell.
  • Gives your customers wide fields of view and all-day visual comfort for a connected and on-the-move lifestyle, no matter what their age or visual challenge.
  • Provides ease of viewing and relaxed vision in all distances and directions with proven high-quality vision.
  • ZEISS SmartLife Lenses adapt the lens designs to changes in vision, as the wearers age.

Proven customer satisfaction with ZEISS SmartLife lenses.

  • 94%

    of wearers experience all-day comfortable vision.1

  • 81%

    adapt to their lenses within 1 day.1

  • 98%

    would recommend these lenses to their friends and family.4

  • 80%

The innovation behind ZEISS SmartView 2.0 technology. Incorporated in all ZEISS SmartLife lenses.

  • Icon showing a circle with three arrows symbolizing smart dynamic optics.
    Smart Dynamic Optics

    State-of-the-art 3D object-space-models and new design fingerprints adapted to today’s dynamic visual behaviour create a smoother transition between all viewing zones. The design also incorporates an adapted 3D object-space-model for growing children in ZEISS Single Vision SmartLife Young lenses.

  • Icon showing an eye and an arrow and an arrow pointing upwards symbolizing age intelligence.
    Age Intelligence

    SmartLife® lenses by ZEISS consider the evolution of vision needs at every stage of the customer’s life and allows for the addition of age-related optimisation parameters:

    • ZEISS Luminance Design 2.0 technology – Takes average light conditions and the age-related pupil diameter of the wearer into account.  
    • ZEISS Dynamic AgeFit technology – for ZEISS Single Vision SmartLife Young lenses only. Designed according to growing children’s age-related facial anatomy.
    • ZEISS Intelligence Augmented Design (IAD) technology – this technology is used to optimise the lens to the wearer’s personal visual behaviour and requirements specifically for the range of ZEISS SmartLife Individual 3 lenses (available as single vision, digital and progressive lenses).
  • Icon showing three arrows next to each other symbolizing clear and thin optics.
    Clear and Thin Optics

    The ZEISS promise of precision and lens aesthetics with the best balance between optics and thin, light lenses.

  • 1

    External consumer acceptance test on the ZEISS SmartLife lens portfolio, n=182 study participants. Aston Optometry School, Aston University, UK, 2019. (unpublished, data on file)

  • 2

    Deloitte LLP. (2017). State of the smart - Consumer and business usage patterns. Global Mobile Consumer Survey 2017: UK Cut.

  • 3

    Auxier B. et al. Children’s engagement with digital devices, screen time. Pew Research Center. 2020.

  • 4

    Market consumer acceptance test on the ZEISS SmartLife Individual 3 lens portfolio, n=128 study participants in DE, CN, 2022, Carl Zeiss Vision International GmbH. (unpublished, data on file)