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ZEISS SmartLife Lenses
ZEISS FOR EYE CARE PROFESSIONALS

ZEISS SmartLife Lenses

Discover the difference.

The best complete lens portfolio by ZEISS. An innovative, modern product catering to the visual needs of today's customers, regardless of their age. Combined with your service and expertise, our SmartLife Lenses offer customers a whole new vision experience.

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  • Gives all-day visual comfort for a connected and on-the-move lifestyle
  • Provides ease of viewing and relaxed vision in all distances and directions
  • Lens designs adapt to changes in vision, as the wearers age

  • Single vision lenses

    Optimises single vision lenses for both far and near distances based on a three-dimensional, object-space-model. Delivers improved optical performance for your customers with larger, clear fields of view.1

    • ZEISS Single Vision SmartLife
    • ZEISS Single Vision SmartLife Individual

  • Digital lenses

    Provides a smoother transition into the lens periphery with less blur perceived by the customer. This enables peripheral vision in natural dynamic interaction with less perceived eye strain.2 The design is geared to ZEISS SmartLife Progressive Lenses for an easier transition into the later progressive lens vision.

    • ZEISS Digital SmartLife
    • ZEISS Digital SmartLife Individual

  • Progressive lenses

    Our multifocal lenses offer a smoother transition into the lens periphery with less blur  perceived by the customer. This enables peripheral vision in natural dynamic interaction which allows smooth vision from near to far across all viewing zones.3

    • ZEISS Progressive SmartLife Pure
    • ZEISS Progressive SmartLife Plus
    • ZEISS Progressive SmartLife Superb
    • ZEISS Progressive SmartLife Individual

Why did ZEISS develop the SmartLife Portfolio?

It is the answer to a changing lifestyle.
  • > 50%

    More than 1/2  of the world`s population now carries a portable digital device.4

  • 57%

    of the world’s population is now connected to the internet.5

  • +1 Million

    new internet users per day.5

  • 55+ years

    People aged 55+ years represent the largest current smartphone penetration growth rates.6

  • 48%

    year-on-year growth of smart watch shipments by Q1 2019.7

We share a connected and on-the-move lifestyle that influences our visual behaviour.

Your customers live in a fast-paced world, constantly connected to people, information and things, both on- and offline. They tend to have their eyes glued to digital devices even when they are on the move. And yet, life is about more than just screens. Constantly switching between digital devices and physical surroundings can be challenging for the eyes and may lead to uncomfortable vision or eye strain. This can make even ordinary tasks feel harder, or worse. Good, comfortable vision is crucial to take on every day, confident and aware. Your customers don’t only need clear central vision but also smooth peripheral vision. This helps them to easily switch between different distances and directions as they navigate through life.

Our visual needs evolve as we grow older.

Anatomical and physiological changes of the eyes can lead to different visual challenges over time. No matter how young or old your customers are, they have to deal with the visual strain that has become part of their modern lifestyle. In addition, their visual needs also change with age. This can be attributed to two key factors:

  • A decrease in the amplitude of accommodation.
  • A decrease in pupil diameter.

A superior portfolio addressing the visual needs of spectacle lens wearers today.

The new and complete SmartLife Portfolio from  ZEISS is a response to these relevant customer insights and extensive research. Whether your customers need single vision lenses, multifocal lenses or something else, our solutions will help all spectacle lens wearers to keep up with the times.

  • Easy and simple to sell.
  • Gives your customers wide fields of view and all-day visual comfort for a connected and on-the-move lifestyle, no matter what their age or visual challenge.
  • Provides ease of viewing and relaxed vision in all distances and directions with proven high-quality vision.
  • ZEISS SmartLife Lenses adapt the lens designs to changes in vision, as the wearers age.

Proven customer satisfaction with ZEISS SmartLife Lenses.

  • 94%

    experienced ease of viewing in all directions with ZEISS SmartLife Single Vision Lenses.9

  • 81%

    With ZEISS SmartLife Digital Lenses 81% of wearers perceive wide fields of comfortable vision for intermediate and near tasks.10

  • 80%

    4 out of 5 wearers experience smooth vision from near to far across all viewing zones with ZEISS SmartLife Progressive Lenses.11

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The innovation behind ZEISS SmartView Technology Incorporated in all ZEISS SmartLife Lenses.

  • Smart Dynamic Optics

    State-of-the-art 3D object-space-models and new design fingerprints adapted to today’s dynamic visual behaviour lead to a smoother transition between all viewing zones.

  •

    Age Intelligence

    Considers the evolution of vision needs at every stage of the lens customer’s life.

  •

    Clear and Thin Optics

    The ZEISS promise of precision, and lens aesthetics with the best balance between optics and thin, light lenses.

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  • 1

    88% experienced relaxed vision at all distances. Source: External consumer acceptance test on the ZEISS SmartLife Lens portfolio, n=48 study participants (percentage of participants who ‘strongly agree’, ‘agree’ or ‘somewhat agree’). Aston Optometry School, Aston University, UK, 2019.
  • 2

    63% perceived less eye strain at the end of the day compared to their previous lenses. Source: External consumer acceptance test on the ZEISS SmartLife lens portfolio, n=52 study participants (percentage of participants who ‘strongly agree’, ‘agree’ or ‘somewhat agree’). Aston Optometry School, Aston University, UK, 2019.
  • 3

    4 out of 5 experienced smooth vision from near to far across all viewing zones. Source: 80% of consumers have seamless transition across all viewing zones (percentage of participants who ‘strongly agree’, ‘agree’ or ‘somewhat agree’). External consumer acceptance test on the ZEISS SmartLife lens portfolio, n=82 study participants. Aston Optometry School, Aston University, UK, 2019.
  • 4

    Bababekova Y., Rosenfield M., Hue J.E., Huang R. R. (2011). Font Size and Viewing Distance of Handheld Smart Phones. Optometry and Vision Science, 88:795–97.
  • 5

    Ioannidou F., Hermens F., Hodgson, T.L. (2017). Mind your step: the effects of mobile phone use on gaze behaviour in stair climbing. Journal of Technical and Behavioural Science, 2: 109-120.
  • 6

    Dynamic gaze study - Changes in gaze behaviour through digital devices. ZEISS Vision Science Lab, Institute for Ophthalmic Research, University of Tuebingen, 2019. Data on file.
  • 7

    Gustafsson E., Thomé S., Grimby-Ekman A., Hagberg M. (2017). Texting on mobile phones and musculoskeletal disorders in young adults: A five-year cohort study. Applied Ergonomics, 58:208-214.
  • 8

    Deloitte LLP. (2017). State of the smart - Consumer and business usage patterns. Global Mobile Consumer Survey 2017: UK Cut.
  • 9

    94% experienced ease of viewing in all directions. Source: External consumer acceptance test on the ZEISS SmartLife Lens Portfolio, n=48 study participants (percentage of participants who ‘strongly agree’, ‘agree’ or ‘somewhat agree’). Aston Optometry School, Aston University, UK, 2019.
  • 10

    81% perceived wide fields of comfortable vision for intermediate and near tasks. Source: External consumer acceptance test on the ZEISS SmartLife Lens Portfolio, n=52 study participants (percentage of participants who ‘strongly agree’, ‘agree’ or ‘somewhat agree’). Aston Optometry School, Aston University, UK, 2019.
  • 11

    80% of consumers have seamless transition across all viewing zones (percentage of participants who ‘strongly agree’, ‘agree’ or ‘somewhat agree’). External consumer acceptance test on ZEISS SmartLife Progressive
    Lenses, n=82 study participants. Aston Optometry School, Aston University, UK, 2019.